Xpan International

Your gateway to European and Middle Eastern markets

Bridging ambition with opportunity.

If your brand is ready to eXPANd into international markets, Xpan International is here to facilitate that growth. With extensive experience collaborating with retailers and distributors across Europe and the Middle East, we provide the expertise necessary to navigate these complex markets successfully.

Our team is fully equipped to manage FMCG products across a diverse range of sectors, including confectionery, soft drinks, health and beauty, hygiene, and fresh food products. We combine market knowledge, strategic planning, and operational expertise to ensure your brand achieves sustainable international success.

About Xpan

With over a decade of experience working across EMEA for leading blue-chip corporations, the founder of Xpan International has built an extensive network of industry contacts throughout the FMCG sector in Europe and the Middle East. This foundation, combined with proven expertise in designing and executing strategic international growth plans, enables us to deliver measurable results and strengthen market share for our clients.

We believe that many ambitious brands miss the opportunity to become household names due to the complexities and barriers of international expansion. At Xpan International, our mission is to remove those barriers. We partner with brands to accelerate their growth by creating tailored strategies, securing listings with the most relevant retailers and channels in each market, and providing full-service account management to ensure sustainable success.

Xpan Services

Brand Strategy & Market Positioning

01

We work with clients to develop distinctive brand strategies that are tailored to the unique dynamics of European and Middle Eastern markets.

Route-to-Market Strategy Development

02

We design comprehensive market entry strategies that identify the most effective channels, distribution models, and partnership opportunities.

Long-Term Strategic Business Planning

03

We support businesses in creating structured three- and five-year strategic roadmaps that align with market realities and corporate ambitions.

Xpan Mission

We partner with brands to unlock their international potential, combining strategic insight, deep market expertise, and hands-on execution to drive lasting success across global markets.

Xpan Testimonial

"Xpan International helped us break into the Middle Eastern market with clarity and confidence. Their expertise is unmatched."

David C.

“Their hands-on approach to market strategy made our European launch smooth and successful.”

Samantha R.

“Professional, proactive, and results-driven. We highly recommend Xpan International.”

Sophie L.

“The team’s dedication and attention to detail gave us measurable growth within months.”

Charmaine N.

Let’s Start Working Together, Get in Touch

Get in touch to explore how we can tailor a partnership model that drives your brand’s growth and long-term success


GET IN TOUCH

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